The Farm to School Promotional Strategy Guide provides resources and tools for school nutrition service professionals to effectively market and promote their school meal and Farm to School programs.

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The goal of this strategy guide is to effectively engage school district communities and broader audiences to better support and grow Farm to School programs.

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This guide covers the following topics:

• Creating a Message 

• Identifying a Brand

• Social Media Promotion

• Storytelling 

• Engaging Your Community

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